Who We Are
Randforce Associates LLC is led by Michael Frisch, Principal, Professor of American Studies and History/ Senior Research Scholar at the University at Buffalo, SUNY. He established Randforce in the University at Buffalo's Technology Incubator to advance oral history scholarship and public practice in the digital age. He is currently President of the Oral History Association, a past president of the American Studies Association, and a former editor of the Oral History Review.
He is joined by Douglas Lambert, Director of Technology, with a background in engineering and information cartography, and Judith Weiland, Director of Operations, with expertise in institutional projects, local history, media production, and technology. Melanie Morse, whose background is in education and video production, and Arnold Alt, editor and performing artist, are Associates.
Since its founding in 2002, Randforce has been using new digital media tools to "put the oral back in Oral History"--to mobilize the power of voice and
image for professional, community, institutional, family, and research applications.
The Randforce Amusement Corp. was a small chain of neighborhood movie theatres in Brooklyn, New York founded by Michael's grandfather and developed and led by his father. The company and theaters are long gone, so Michael drew on the name in tribute to his family's pioneering role in the new media of the early twentieth century, an inspiration for work on the digital frontier today.